First energy - Superspeed
The unicorn was chosen by Scotland as the image of the Royal House, a mythical animal from medieval legends that places CKG Power as a leader in the industry sector. The unicorn looks like a horse but is taller, bigger and with a magical horn coming out from the head that symbolizes a more powerful energy and faster speed that gives your beloved vehicle a full horsepower.

第一動能 ‧ 躡影追風

麥傑廣告品牌設計團隊，深入探索動力改裝市場後，針對品牌識別像提出差異化策略。獨角獸被蘇格蘭選為王室的象徵，中世紀的神話傳說中的神獸，彰顯車王動立在改裝界領導的地位。獨角獸外型類似馬，更加高大、壯碩，頭上充滿魔力的角就代表著更強的動能、更快的速度，讓你的愛車馬力十足。整體logo識別設計以改裝零件的線條與獨角獸結合，呼應車王動力在改裝界王者的地位，圖騰與CKG字體的結合，陰陽中帶著火焰，表現出速度與力量兼具。