IBDC Assembles Creativity in Your Brain
IBDC stands for the International Bicycle Design Competition. The key visual poster developed for this event was also applied to a series of design materials such as e-DMs, monograph, CDs, and a collection of events. These visuals employ bicycle components and chains to form a model of the brain, symbolizing that the IBDC will enlighten one’s creativity to create a world full of innovation.

IBDC組裝你腦海中的創意
IBDC為自行車設計競賽活動，由此發展宣傳的主視覺海報，並延續至電子DM、作品專刊、光碟一系列的活動形象製作物，主視覺以自行車的零組件與鍊條構成大腦模型，表現IBDC開啟你腦中的創意， 重組創新的世界！