Jiu Zhen Nan
Founded in 1890, we have been devoted to handcrafting luxury Han Pastry for over 130 years. While we began as a humble one-store bakery, today Jiu Zhen Nan has become a household name across Taiwan, associated with celebrating life’s most meaningful moments.

The Tao of Gifting
Giving Han Pastry as a gift plays a vital role in Taiwanese tradition. Sharing these time-honored cakes is a necessity when celebrating annual festivals, such as Lunar New Year and Mid-Autumn Festival, and when marking momentous milestones in people’s lives, such as births, birthdays, and weddings.

When offered to friends and loved ones, Han Pastry has a long tradition of representing the precious relationships between those who give the cakes as thoughtful presents, and those who joyfully receive them. That’s why Taiwanese consider a carefully chosen pastry as an eloquent expression of respect, love, gratitude, and joy, all in one bite.

At Jiu Zhen Nan, we believe in the Tao of Gifting, in upholding this rich cultural heritage, and in sharing this tradition with friends around the world.

厚 . 禮 . 數-----舊振南
我們成立於 1890 年，130 多年來一直致力於手工製作奢華漢糕。雖然我們最初只是一家不起眼的單店麵包店，但如今舊振南已成為台灣家喻戶曉的品牌，與慶祝人生中最有意義的時刻息息相關。

送禮之道
在台灣傳統中，漢糕作為禮物具有重要的意義。在慶祝農曆新年和中秋節等年度節日以及紀念人們生活中的重大里程碑（例如出生、生日和婚禮）時，分享這些歷史悠久的蛋糕是必不可少的。
漢餅傳統悠久，用於饋贈親朋好友，代表送餅人與收餅人之間珍貴的關係。這就是為什麼台灣人認為精心挑選的糕點可以一口氣表達尊重、愛、感激和喜悅。
在舊振南，我們信奉送禮之道，秉承這一豐富的文化遺產，並與世界各地的朋友分享這項傳統。