Doover asked Magic Creative to create a framework and tools to help the company efficiently execute cohesive communications across the company — in a way that's uniquely Doover

We helped articulate and define Doover brand principles, and, aligned with those, evolved the brand's visual system and developed comprehensive guidelines. We updated the logo; created a shorthand identifier; established a photography style, fresh color palette, custom typography; pattern and illustrations; and created communications examples.

We didn’t want to lose the independent spirit and personality of each Doover store with a cookie-cutter approach. So we built that flexibility and room for creative expression into the system.