Sunlight over the bridge – A biomedical benchmark

With the idea of studying Chinese medicine and applying western medicine, we combine the foundations of medicine and clinical evidence. Professionalism and technology have consolidated Acrobio as leading brand in biomedical industry. Medicine and food spring forth from the same source, to supplement and complete us; this is the root of healthy living. The combination of Chinese and western professional medical care, and the application of yin-yang balance in body circulation improves modern western medicine in dealing with medical problems that cannot be solved.

The brand logo shows different elements like a sun, a bridge, blue sky and land to form the letter “A”. The sun provides people with hope and an image of vigor. The blue stands as the blue sky and the green stands as the earth, all which signify the natural origin of Chinese medicine, that is, non-synthetic. The arch means the bridge between Chinese and western medicine, and also between medicine and pharmacology, as well as between doctor and patient.
日昇虹橋 ‧ 生醫標竿

以中醫為體、西醫為用,結合基礎醫學及臨床實證,昇僑健康的專業與技術在業界處於領導的品牌定位。醫食同源、相輔相成是健康之根本,藉由調合中西醫的專業醫療,平衡體內陰陽循環,進而改善現代西醫無法解決的醫療困難。
麥傑廣告品牌設計團隊LOGO發想則以太陽、橋梁、藍天、大地等元素組合成“A”。太陽給予人帶來希望和朝氣的形象,而藍色的意涵為藍天,綠色則為大地,意指來自天然的中醫或生藥,非合成藥。而拱型的意涵為中西醫的橋梁,並且是基礎醫學和臨床藥理的橋梁,醫師與病人間的橋梁。

 
 
 
 
 
 
 
Published on 2016/1/26
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