Sunlight over the bridge – A biomedical benchmark

With the idea of studying Chinese medicine and applying western medicine, we combine the foundations of medicine and clinical evidence. Professionalism and technology have consolidated Acrobio as leading brand in biomedical industry. Medicine and food spring forth from the same source, to supplement and complete us; this is the root of healthy living. The combination of Chinese and western professional medical care, and the application of yin-yang balance in body circulation improves modern western medicine in dealing with medical problems that cannot be solved.

The brand logo shows different elements like a sun, a bridge, blue sky and land to form the letter “A”. The sun provides people with hope and an image of vigor. The blue stands as the blue sky and the green stands as the earth, all which signify the natural origin of Chinese medicine, that is, non-synthetic. The arch means the bridge between Chinese and western medicine, and also between medicine and pharmacology, as well as between doctor and patient.

日昇虹橋 ‧ 生醫標竿

行之有年的品牌logo該換新?打掉重練?還是保留?該如何品牌優化?如何保留品牌資產?
麥傑廣告團隊深入高階主管訪談及經銷商訪談，找出昇橋建康核心優勢及價值，三階段品牌建構法1.品牌探索2.品牌定位3.建構品牌識別形象建構及導入內部品牌活化教育訓練，實踐品牌承諾傳達品牌價值，逐步累積品牌資產。

以中醫為體、西醫為用，結合基礎醫學及臨床實證，昇僑健康的專業與技術在業界處於領導的品牌定位。醫食同源、相輔相成是健康之根本，藉由調合中西醫的專業醫療，平衡體內陰陽循環，進而改善現代西醫無法解決的醫療困難。

品牌識別LOGO以太陽、橋梁、藍天、大地等元素組合成“A”。太陽給予人帶來希望和朝氣的形象，而藍色的意涵為藍天，綠色則為大地，意指來自天然的中醫或生藥，非合成藥。而拱型的意涵為中西醫的橋梁，並且是基礎醫學和臨床藥理的橋梁，醫師與病人間的橋梁。