Through healthy, reishi-raised, chickens, and making sure of the right food source, we achieve the demands of health. Starting from the concept of being humane, we allow the relationship between living things to return to one of togetherness and harmony. Making use of a combination of traditional oriental elements and western technology, our product allows modern people, despite being busy, to insist on making sure their family is healthy!

天然芝道以漢方工法的養殖技術，從人道出發，回歸到生物間互生的和諧關係，並落實健康飲食的理念。結合了東方中醫與西方技術，將「食補」透過「循環」的概念，讓醫食同源確保品質，為大家的健康把關！
LOGO識別設計上，運用東方的窗花元素延伸出一株茁壯且生命力旺盛的靈芝，加上健康雞隻與陽光普照大地的氛圍描繪，讓「人道」與「靈芝飼養」的重點呈現，傳達出食材天然原貌與蘊藏豐沛能量的概念。配色上以黑與金襯出插畫的層次與色彩的飽和度，整體視覺精緻而質感。