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21 Tea House - 21 Mountain Symphony Gift Set
Smelling the sweet and rich lingering fragrance is like hearing a melodious tune, and its aftertaste is like a beautiful crystal-clear voice echoing around your ears, refreshing your senses and delighting your soul.
Gaoshan Tea from Alishan, Chiayi is found in the forests of the mountains. Only in the natural, nourishing and unique environment of Alishan can you find Gaoshan Tea. Only Gaoshan Tea from the native land can offer the original and true flavor of nature.
The logo continues using the original design of the two digits ‘21’. The word ‘Symphony’ evokes a fleeting, ethereal flavor of notes lingering in the air. Paired with a hint of green tea leaves, it transports one into a completely natural environment that is a real treat to one’s visual and auditory senses!
The packaging is made of the hand-woven bamboo basket of Lin Ken-tsai, local Taiwanese bamboo weaving master. Top-grade Red Water Oolong is roasted over longan charcoal using the traditional method. The concept of bamboo baskets is used to bring one back into the freshness of nature, and to bring out the characteristics of the place of origin. Black matte tea tins are used for a minimalist tone. Overlapping tea leaves that form the shapes of eastern musical instruments are used in the main visual to introduce the concept of listening to musical soundtracks into the tea-drinking experience.
當茶藝遇上竹工藝!21茶栽─21山嵐樂章禮盒
甘醇回香的滋味,猶如聽見美妙的旋律一般,在口齒留香其韻味猶如迴盪在耳邊的美聲,清耳悅心。
嘉義阿里山的高山茶,處於山林之間,自然的滋養獨特的環境是台灣阿里山才有的高山茶,原生的在地,才能有原真的風味。標誌延用原21字型設計,樂章二字帶入餘音飄渺的韻味,搭配一抹綠葉,渾然天成的環境為視覺與聽覺帶來一大享受!
包裝設計結合台灣在地竹編大師-林根在,將古法龍眼木炭烘焙出的頂級紅水烏龍,以手工編織竹簍的概念,延伸出新鮮天然之意。黑色霧面茶罐呈現簡約調性,主視覺以茶葉交疊成東方樂器的形式,為喝茶帶入原聲的概念。
聞風、聽雨、品雲、觀旭
聞風-透過新鮮茶葉之交疊構成琵琶的形,由琵琶的彈奏方式帶出一抹彈絲猶如風的滑順,有風聲之意。
聽雨-透過新鮮茶葉之排列構成木琴的形,由木琴的演奏方式帶出一頃清雨之悅心,有雨聲之意。
品雲-透過新鮮茶葉之組合構成鳳簫的形,由鳳簫的吹奏方式帶出一緲白雲般婉約浪漫,有雲霧繚繞之意。
觀旭-透過新鮮茶葉之重疊構成二胡的形,由二胡的拉奏方式帶出一道旭日使萬物生機盎然氣息,有旭日東升之意。
Published on
2016/1/27
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BACK
TAIWAN TOP STAR AWARD麥傑團隊榮獲三大獎項!
得獎,不代表你多了不起!而是,客戶的信任,參賽過程可以看見自己的不足,看見更多優秀的作品值得我們學習,而得獎的背後,能否創造銷售佳績,才是我們在乎的,客戶品牌的成功,才是我們驕傲...
得獎,讓我們更懂得--謙卑.....................
EXCELLENT PACKAGING麥傑團隊12件作品獲邀收錄!
EXCELLENT PACKAGING由Hightone Publishing Limited 出版的包裝精選集,網羅國際各家經典包裝設計。麥傑團隊獲邀收錄12件精彩作品,優秀的包裝設計應具有什麼樣的條件呢?
分享我們的堅持與用心.........................
德國紅點博物館收藏麥傑廣告作品!
麥傑廣告團隊形塑來自台灣嘉義在地品牌二一茶栽,繼2011年榮獲德國if award 視覺傳達類設計獎及紅點包裝設計獎,再次榮獲red dot award德國紅點包裝設計獎,台灣小農品牌站上國際舞台持續發光發熱.
一起聽聽在地小農的品牌驕傲........
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